Skip the Electric Fireplace Insert: Instant Freestanding Cosiness
Experience the traditional charm of a wood burner with our plug-and-play Optiflame electric stoves. Perfect for UK flats, lounges, and conservatories.
Welcome to Dimplex Stoves, the UK's trusted name in premium electric heating and fireside ambience. For generations, we have understood that a fireplace is more than just a source of heat; it is the glowing heart of the British home. However, traditional wood burners demand chimneys, messy fuel storage, and costly installations that simply aren't viable for many modern properties, flats, or rented homes.
That is why we perfected the freestanding electric stove. By combining our world-renowned Optiflame LED technology with classic cast-iron styling, we deliver the authentic charm of a traditional fireplace with none of the hassle. Simply plug it in, and your room is instantly transformed with realistic, dancing flames and comforting warmth.
Our mission is to make fireside cosiness accessible to everyone. Whether you are looking to bring character to a blank conservatory, add a focal point to your lounge, or simply enjoy a relaxing glow year-round without turning on the central heating, a Dimplex stove provides the perfect, low-maintenance solution.
Why UK Customers Love Us
Our products are designed and supported in the UK, ensuring superior quality and fast tracked delivery from our British warehouse. We offer free UK delivery on all orders, eco-friendly packaging to reduce carbon footprint, and warm, direct customer service. Every order is backed by a generous 30-day returns policy under the UK Consumer Rights Act 2015 — you are always protected.
Dimplex Stoves
£19.99 inc. VAT (£16.66 ex. VAT)
A timeless matte black freestanding electric stove featuring Dimplex's highly realistic Optiflame log effect and a concealed 2kW fan heater.
Happy Customers
Avg Rating (241+ reviews)
Satisfaction Rate
Loved Across Britain
Plug & Play Setup
No chimney, flue or builder required. Just plug into a standard 13A socket.
Optiflame® Technology
Incredibly realistic LED flame effect with authentic artificial logs.
Year-Round Ambience
Enjoy the relaxing flame visuals independently of the 2kW heater.
2-Year UK Guarantee
Complete peace of mind with our comprehensive manufacturer warranty.
Trusted by Over 10,000 UK Homeowners
Simple Setup
- Unpack the stove and place it on a flat, stable surface at least 30cm away from curtains or soft furnishings.
- Ensure the power switches are in the 'Off' position before plugging the 13A plug into a standard UK wall socket.
- Switch on the main power button to activate the Optiflame LED log effect.
- To add heat, flick the 1kW switch. For maximum warmth, flick the second 1kW switch to engage the full 2kW output.
- Adjust the variable thermostat dial to your preferred room temperature.
Loved by UK Homeowners
Absolutely thrilled with this Dimplex stove. We live in a modern flat with no chimney, and this has completely transformed our living room. The Optiflame logs look remarkably realistic!
Ordered on a Tuesday, arrived Wednesday. The build quality is excellent for the price. It gives off a lovely heat, but we mostly just use the flame effect in the evenings for the ambience.
A brilliant alternative to a real log burner without the mess. The only minor downside is the power cable could be slightly longer, but it fits perfectly in our old fireplace alcove.
I was looking at expensive built-in options, but this freestanding stove is so much easier. It warms up our conservatory in minutes and looks incredibly stylish in matte black.
Such a comforting glow. We leave the flame effect on every night. It's light enough to move when we vacuum, but heavy enough to feel robust and premium. Highly recommend.
Great little stove. The fan is a bit audible when on full 2kW, but it heats the room so fast that you don't need it on for long. The visual effect is stunning.
Common Questions
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